Exhibition, Identity, Print 

The Living End: Painting and Other Technologies, 1970–2020 presented nearly sixty works exploring digital technology’s impact on painting. The identity design developed for this exhibition was applied to a diverse range of tactics, including: exhibition graphics, environmental installations, printed invitation suite, print and digital marketing assets, and retail product. 

“Referencing visuals shaped by technology over time, the identity system integrates neon green from early CRT displays, color blocks that evoke pixelization, and highlights, brackets, and glyphs that nod to HTML code.” (TDC71) Taking nods from glitch aesthetics, the typography uses a mix of glyphs from MCA’s iconic typeface. 

Perhaps most exciting in terms of design application was the opportunity for material exploration. Both printed and cut metallic silver and neon green vinyl were used throughout the galleries. 

On print materials, including the invitation suite and promotional postcards, metallic silver and neon green spot inks came to life.

And finally, [a personal favorite]: a high-vis reflective silver tote. 

The MCA Creative Studio won the Type Directors Club TDC71 Award in Print or Digital / Brand Identity System for our work on this exhibition.